CB Johannesburg has dominated Millward Brown's Best Liked Ads List for the final quarter of 2013 with three ads making it into the Top 10. The list celebrates the country's favourite TV commercials and their advertising agencies, chosen by the industry's most important critics, the consumers
Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency's name to FCB (Foote, Cone & Belding). "Two distinct brands, Draft and FCB, were merged together seven years ago," said Murray. "The entities have united and now have one seamless offering.
Draftfcb South Africa has made a number of key appointments at the senior level, effective immediately, heralding a new era for the group. After 13 years with the business, Chief Creative Officer for the group, Brett Morris will become Chief Executive Officer of Draftfcb South Africa.
A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner's enhanced specifications, particularly the new - and highly desirable - black interior and its improved multi-function information display.