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FCB Africa's Graduate Programme, a year-long mentorship and work experience immersion at the group agencies FCB Cape Town, Hellocomputer Cape Town, Hellocomputer Joburg, FCB Joburg and 1886, successfully capped 25 interns during the last weeks of 2017.
To draw attention to the national 16 Days of Activism campaign, FCB Cape Town has developed another hard-hitting ad for the Western Cape Government's Safely Home initiative.
In December, many big brands worldwide launch Christmas campaigns. In South Africa, the focus is on summer, and Cell C - the cellular service provider that allows you to connect your way - has turned up the heat with a high energy 60-second TVC that's so hot, it should come with a health warning.
FCB Joburg has been crowned as South Africa's Agency of the Year for 2017. The award, announced earlier this week, was made by Financial Mail AdFocus, the local industry's premier marketing award show.
Absa intends boosting card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social and internal communications.
FCB Canada has launched a follow-up to its award-winning "Down Syndrome Answers" campaign for the Canadian Down Syndrome Society to coincide with Canadian Down Syndrome Week.
Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two 'generations' and use this understanding to finetune their brands' relationship with consumers should
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