Ster-Kinekor has announced it will install D-BOX, an immersive motion cinema seating technology, at four theatres in Johannesburg (The Zone Rosebank and Mall of Africa), Cape Town (Cavendish Square), and Durban (Gateway Shopping Mall). Each theatre will be equipped with 50 D-BOX seats, among the regular seating.
This will cater to a growing number of moviegoers who are looking for cutting-edge, premium entertainment experiences.
D-BOX is changing the movie experience through the power of motion. Using precision and hyper-realistic vibrations, D-BOX delivers a new level of immersive entertainment that connects viewers to the movie like never before. Because they control the intensity, they can move with the movie and feel every scene as if they were in it. This creates highly believable, one-of-a-kind movie-watching experiences .
"We make every effort to offer our customers new ways to watch movies and keep giving them reasons to visit our cinemas," says Wanda Matandela, CEO of Ster-Kinekor Theatres. "We've had great success in the past with IMAX and Cine Prestige. D-BOX is the next logical step in our evolution because their technology and expertise fit perfectly into our overall vision of pushing boundaries to give our customers innovative and unparalleled premium experiences."
Motheo Matsau, Chief Sales and Marketing Officer at Ster-Kinekor Theatres, says: "As technology changes the world, we are keeping abreast of global cinema innovations with D-BOX. We are committed to our customers and delivering the latest technology to enhance their movie experience by providing a feast for the senses."
The first D-BOX-equipped auditorium to open will be at Mall of Africa. This innovative cinema viewing technology will launch in South Africa on 23 November with the release of Justice League.
The idea is that viewers will feel like superheroes and part of the film. Based on the DC Comics title, the movie sees Batman and Wonder Woman assemble a team consisting of Flash, Aquaman, and Cyborg to face the catastrophic threat of Steppenwolf and his army of Parademons. The cast includes Ben Affleck, Henry Cavill, Amy Adams, Gal Gadot, Ezra Miller, Jason Momoa, Ray Fisher, Jeremy Irons, Diane Lane, Connie Nielsen, and J. K. Simmons.
The other D-BOX equipped cinemas will open in short succession after this and also screen Justice League. A D-BOX release also awaits Coco, a Pixar and Disney computer-animated musical fantasy film based on the Mexican Day of the Dead that will release on 24 November; and Star Wars, The Last Jedi. Ster-Kinekor will be hosting pre-release screenings on all screens (IMAX & Ster-Kinekor screens) at 8pm on Thursday, 14 December. The film will be officially released on 15 December 2017.