e.tv's prime time weekday soap Scandal!, the red letter free-to-air broadcaster's highest rated show, has reached a new milestone, pulling over 5 million viewers for the first time on 23 November. by Thinus Ferreira
With an audience rating (AR) of 14.4 that equates to 5 007 428 viewers older than 15 who tuned in, the Ochre Moving Pictures produced local soap hit a new top viewership record for the show, as well as for e.tv as the storylines continue to resonate with viewers.
Scandal!'s monthly ratings have been climbing every month throughout 2017 making it the most-watched show in the 19:30 timeslot across all channels since it moved timeslots on the schedule from its 20:00 berth.
e.tv says the channel is impressed and proud of Scandal!'s ratings performance with the show that will kick off its 13th year of production in January 2018 with three of the cast members having been ever-present: Joyce Skefu (who plays Maletsatsi Khumalo), Sandy Mokwena (as Eddie Khumalo) and Kagiso Modupe (as Mangi Nyathi).
"Scandal! has been one of the most watched shows on e.tv and we are thrilled with what they have accomplished," says Ziyanda Mngomezulu, e.tv's general manager of local content.
"This milestone of over 5 million viewers adds to the many highlights the eFamily of channels has had this year and we are looking forward to many more in 2018."
"Rhythm City which leads into Scandal! at 19:00 also drew higher than usual viewers in November compared to previous Novembers with 3.1 million viewers; the highest number reached this year," says Ziyanda Mngomezulu.