MultiChoice customers reach out

The SAVF Belfast Kinderhuis in Mphumalanga has benefitted from the MultiChoice Reach Out initiative. The corporate social investment project is aimed at presenting customers with an opportunity to support and contribute to the less fortunate within their communities. Customers are able to nominate a charity or orphanage to receive a cash donation from MultiChoice.

According to Itumeleng Letebele, the Corporate Social Investment Manager at MultiChoice, “We understand that our customers are busy and time is not always available to make the contribution they may want to make within their communities. This project allows our customers to get involved by submitting their nomination of a charity of their choice via SMS to receive a donation, and in turn can feel good about the contribution they have made to the charity selected.”

The SAVF Belfast Kinderhuis was nominated by Christa Martignone at her sons request, “ My son and I are grateful that we had an opportunity to assist the Kinderhuis through the Reach Out project and feel wonderful about our participation in making this happen.”

The SAVF Belfast Kinderhuis delivers integrated care services to needy, neglected, traumatised and abused children. The home currently houses 190 children from ages of 2years to 18years. According to Marita Enslin, the Manager at the SAVF Belfast kinderhuis, “We try to ensure that the children have a balanced life by providing them with education, a loving environment and spiritual education. “ Enslin also indicated that 40% of their funding is sourced from donors, which is sometimes a difficult task. “We are very grateful to Ms Martignone for nominating our home and to MultiChoice for selecting the Belfast Kinderhuis to receive this substantial donation.” Enslin has already decided that the funds will be used to renovate the property to create a more loving environment for the children.

MultiChoice provides both its customers and employees with opportunities to get involved in its community development programmes. To date it has assisted over 12 charities through the Reach Out programme.

“Over the years we have seen a variety of community organisations positively impacted by this initiative. These range from animal welfare organisations to those non-governmental organisations caring for people living with HIV/Aids.” Says Letebele.

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