Just like Spain's role in the Hindi film 'Zindagi Na Milegi Dobara' enticed thousands of Indians to visit Spain, South Africa's special appearance in the film 'Cocktail' has already seen a surge in enquiry by 10% for South African tourism within just a month of the film's release. by Chitra Unnithan
Considering the demand for locations in South Africa post-Cocktail, the tourism board of South Africa has tied up with seven Hindi film production houses. South Africa tourism sees Bollywood as an effective way to compensate for the lack of a high budget to promote tourism.
Hanneli Slabber, country head, South African Tourism, said, "We are lucky Bollywood fell in love with Cape Town. We were jealous of Spain's spike in tourism but do not have the high budget to promote tourism. Bollywood has been very kind and will be a cost-effective way to showcase South Africa as a great tourism destination."
"There is more to South Africa than Cape Town. Through the movies, we would like to show Indians a variety of activities they can have fun doing when they visit the country. However, the collaboration with the production houses will come with a condition that South African cities cannot just be used as a location and called New York or some other city," said Slabber.