South Africa's largest premium brand, Castle Lite, has launched an innovative point of sale campaign that will see its latest television commercial, featuring pop culture icon MC Hammer, come alive.

We don’t want to be an agency, says Ian Cassie, creative director of The Bank, an advertising, film and events company most would categorise as exactly that.

When faced with a script for a packet of little round chocolate balls, Bouffant Director Erik van Wyk was inspired to create a work of engineering that functioned entirely on the weight of one single

The Keep Flying initiative together with initiator Draftfcb South Africa, Vodacom, the International Marketing Council of South Africa, Lead SA & SuperSport will attempt to set a new world record at t