Every single day we hear of yet another movie that is planning to be released in 3D. Now it turns out that all these films are creating a traffic jam in 3D theaters.

Cinema owners agreed to show "Avatar" on their 3D screens until March 5th, when Disney's "Alice in Wonderland" is supposed to take over. But since "Avatar" is still selling out most showings, exhibitors are unsure that they want to get rid of a winner for an uncertain new prospect.

A similar battle is going on between Paramount Pictures' "How to Train Your Dragon" and Warner Bros' "Clash of the Titans," which was recently converted to 3D. Looking at the release dates, "Dragon" will only have one week before making way for "Titans." And Paramount is not happy about that, since 3D ticket prices are usually $3 to $5 more than for a 2D ticket.

What's worse is that this 3D bottleneck is likely to grow, since about sixty films are now set for 3D release over the next three years.

The problem is that some theaters don't have 3D screens at all. And the ones that do, only have one or two screens equipped with the new technology. The plan right now is to add about 5,100 3D screens by the end of 2010, but even that will not be enough to handle all the 3D films.

Source: NY Times