Toyota South Africa is showing South Africans exactly what the phrase 'the luxury of freedom' means with the launch of the new Toyota Fortuner.
- Petra Peacock
Platinum Press Office
Egg Films' Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa's leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within.
Coinciding with the unveiling of the 8th generation of its market-leading range of super tough bakkies, Toyota South Africa has evolved the Toyota Hilux's 'Tough, Tougher, Tougher-er' strategic positioning to claim 'Legendary Toughness'.
Along with the team from VMLY&R Johannesburg, Egg Films director, Kyle Lewis, has created a new fashion film that puts fashion and art in a new sphere.
The 5th edition of the annual Toyota Fortuner Challenge is going ahead this year, albeit under South Africa's COVID-19 regulations.
FCB Joburg has created a 360deg through-the-line campaign for the new 'star' in Toyota South Africa's galaxy the Toyota Starlet, utilising television, radio digital and social, out-of-home, print and below-the-line print collateral in dealerships.