Toyota South Africa is showing South Africans exactly what the phrase 'the luxury of freedom' means with the launch of the new Toyota Fortuner.
Egg Films' Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa's leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within.
Coinciding with the unveiling of the 8th generation of its market-leading range of super tough bakkies, Toyota South Africa has evolved the Toyota Hilux's 'Tough, Tougher, Tougher-er' strategic positioning to claim 'Legendary Toughness'.
Along with the team from VMLY&R Johannesburg, Egg Films director, Kyle Lewis, has created a new fashion film that puts fashion and art in a new sphere.
The 5th edition of the annual Toyota Fortuner Challenge is going ahead this year, albeit under South Africa's COVID-19 regulations.
FCB Joburg has created a 360deg through-the-line campaign for the new 'star' in Toyota South Africa's galaxy the Toyota Starlet, utilising television, radio digital and social, out-of-home, print and below-the-line print collateral in dealerships.
Following the success of the Toyota Esports FIFA Challenge on PlayStation, Toyota South Africa, in partnership with Brand Inc, the sports sponsorship arm of the HaveYouHeard advertising group, has launched the Toyota E-sports Challenge on WRC 9.
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