In July four years ago, the agency group responded positively to curb the nation's potential post FIFA Soccer World Cup slump and launched a national campaign to retain the energy and passion unleashed by the 2010 spectacular.
- Petra Peacock
Platinum Press Office
Engen recently launched a new television commercial that follows a man on an epic road trip, from the arid plains of the Tankwa Karoo, through the fynbos of the Cape and all the way to the Atlantic Ocean.
There was more than gold at the end of the rainbow for Coca-Cola South Africa and its marketing communication agency, FCB Joburg, at the 2014 Loerie Awards this weekend.
It's time for South Africa to getdonzey with Wimpy's Big Burger Deal, as coaxed by a light-hearted television commercial created specifically to drive the burger promotion by FCB Joburg.
Wimpy, since 1967 synonymous in South Africa with great value dining, is communicating its annual Mug Collectors promotion via a new campaign from FCB Joburg inspired by this year's mug artwork.
With three different agencies featuring at the Creative Circle's Ad of the Year Awards last week (April 3), FCB South Africa has emerged as the best performing agency group.
CB Johannesburg has dominated Millward Brown's Best Liked Ads List for the final quarter of 2013 with three ads making it into the Top 10. The list celebrates the country's favourite TV commercials and their advertising agencies, chosen by the industry's most important critics, the consumers