The 40-second television commercial launching the new Toyota Corolla highlights that new owners will be so proud of their purchase they'll commit a rather modern day social faux pas.
- Petra Peacock
Platinum Press Office
Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency's name to FCB (Foote, Cone & Belding). "Two distinct brands, Draft and FCB, were merged together seven years ago," said Murray. "The entities have united and now have one seamless offering.
A fast-paced chase through the rugged terrain of an African desert puts the Toyota Land Cruiser range through its paces in a new television commercial created by Draftfcb Johannesburg.
Draftfcb South Africa has made a number of key appointments at the senior level, effective immediately, heralding a new era for the group. After 13 years with the business, Chief Creative Officer for the group, Brett Morris will become Chief Executive Officer of Draftfcb South Africa.
A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner's enhanced specifications, particularly the new - and highly desirable - black interior and its improved multi-function information display.
Draftfcb Johannesburg's new campaign for Automark is reinforcing the link between its certified pre-owned vehicle dealer network, Automark, and the Toyota dealer network in a bid to allay consumer anxiety about purchasing a pre-owned vehicle.